Projects

Social media campaign for a luxury realtor at Berkshire Hathaway that showcases community perks such as local hotspots and small business recognition. Factoring in target locations of potential clients and catering to our demographic is a key focus to content output.

Attend open houses and scout locations to film home montages and real estate tips. Direct and assist in script formulation and strategically edit videos via "Splice" software to be dispersed across all platforms. 

Created infographics, increasing awareness about bone marrow donation and helping to secure a candidate for a young Leukemia patient. Collaborated with the promotions team at the UCSB chapter of the American Marketing Association (AMA) to drive home the message through calls to action, myth busters ...etc.

Conceptualization and execution of engaging content (campaigns, personal & professional branding...etc.) across social media platforms (Instagram, Facebook, LinkedIn) for Realtor clientele. Currently, we have organically increased following by 90%. 

Increased paid memberships by 283 new members, the highest ever in chapter history! Created goal-based content to showcase organization benefits and boost memberships through chapter & social platforms (Instagram, Facebook, Twitter). Reached out to campus clubs to disperse our content as well.

Conceptualized graphics for the Professional and Continuing Education program at UCSB to broaden awareness of specialized certificate options and pathways to specific careers. Collaborated with a team to identify clear goals and aesthetics desired by the head of the program.